More to be Pitied

(Page 18) July 1945.  Good Housekeeping.

1. Girls can offer 

Real affront

Tell waiters

What they want.

2. Girls who never

Thank a guy

Even when they

See him try.

3. Men who lend a

Hefty arm

Lose an awful

Lot of charm.

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If you see an issue of Good Housekeeping at an antique shop, it will most likely feature some kind of etiquette lesson near the front of the magazine.   These lessons usually focus on the proper behavior of the ideal woman, though as this page illustrates, they could also refer to the ideal man.  (I found this page particularly striking, since many of the issues during this time contain features on men re-adjusting to civilian life.)

This running feature on etiquette is, in a way, an advertisement for the entire magazine; it puts forward the kind of person the reader might wish to be, while hinting that this magazine could help the reader achieve his or her goals.   Today, the feature gives us a peek into the ideals some Americans held during this period.